3.3×Blended ROASvs 1.0× D0 KPI, across eleven weeks live
~37×Weekly spend growth$402 in week 1 to $14.9k by week 11
$7.13Best-week CPA1,662 purchases in a single week
The client
A web client in one of Meta's hardest verticals.
The Funded Room runs simulated trading evaluations. Meta scrutinizes the category heavily, and this client came to us with a banned ad account and a banned Instagram page from earlier attempts. We got them back on the platform under Meta's Special Ad Category and gave the creative team a compliance guide on what not to say in ads, which cut the rejection risk sharply. Then we delivered against a single KPI: 1.0× ROAS at D0.
Purchase ROAS · client KPI vs what we delivered
10×8×6×4×2×0×
1.0×
KPI target Client D0 target
3.3×
Blended (11 wks) Full engagement
9.54×
Peak week Aug 11 to 17
The client's single KPI was 1.0× ROAS at D0 (day of spend). Blended ROAS across the 11-week engagement is 3.3×. The single best week hit 9.54×.
01 - The baseline
Cold start. No prior data.
$0Weekly Meta spendBefore Valid
BannedPrior ad account + IG pageClient had been shut down twice
1.0×ROAS at D0Client KPI to hit
02 - Media buying
Eleven weeks in, the shape of the growth.
Weekly ad spend on Meta went from a cold start of $402 in week 1 to a $14.9k-a-week cadence in week 11, and blended purchase ROAS cleared the 1.0× KPI in 8 of those 11 weeks.
Weekly Meta ad spend · USD · Jul 7 to Sep 21, 2026 · 11 weeks
