An 8-month arc from ~$25K to ~$315K a month — spend climbed 12× while purchase efficiency stayed intact. The curve isn't linear: we pulled back in M5 to stress-test attribution, re-accelerated in M6, then layered TikTok onto a Meta-only foundation.
Meta-attributed ROAS held at or above 2× in 7 of 8 months as spend scaled — including the peak-volume months at $280K–$315K. The single dip (M6, 1.64×) came during a deliberate Google + TikTok expansion that pulled attribution out of Meta; total cross-channel revenue kept growing.
The headline efficiency story: from $8.66 in M1 to $11.55 in M8, cost per purchase stayed inside a tight $9–$14 band the entire eight months. That's what scaling profitably looks like on a chart — a steep line for spend, a flat one for cost.
A structured testing framework built around SettleMate's creator ecosystem and Valid's production pipeline — we tested into the platforms that worked, retired the ones that didn't, and kept finding the winners that unlocked the next leg of scale.
"Valid is as data-driven as they come. Every move is measured and designed to improve ROAS."
Methodology. All numbers pulled directly from SettleMate's connected ad accounts via Valid's Chat With Your Ads platform on 2026-05-11. Spend, purchases and Meta revenue aggregated monthly across Meta + Google + TikTok. Cost per purchase = monthly spend ÷ total purchases (all channels); Meta-attributed ROAS = Meta revenue ÷ Meta spend. Creative and creator counts are based on the top 200 ads by spend; long-tail tests below that threshold are not included.
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