A habit-changing app with real organic momentum — but no paid traction. The brief was simple and hard: take it from 0 → 1. Inside 30 days, paid was running at 2x+ ROAS.
A standing start to a profitable, scaling paid channel — fast.
QUITTR was growing organically but had never made paid advertising work. There was no profitable channel to scale — just a strong product and an audience that hadn't been reached efficiently. The job was to stand up paid from scratch and prove it could return, then scale it without breaking the economics.
We folded the client's organic creative into the paid strategy and used AI-powered predictive analytics to surface the angles that compound ad performance.
Adjust went in as the mobile measurement partner, and we consolidated SKAN, custom landing-page analytics, Superwall conversions and App Store Connect into one real-time view — so optimization could stay agile.
Multiple campaign types ran under continuous monitoring, with a dynamic budget-allocation system that redistributed spend daily to the highest-performing campaigns.
Data models tagged each creative on hundreds of attributes, so performance could be segmented by component and the winning patterns reused.
ROAS crossed 2× within the first 30 days. From there the account scaled hard — spend growing ~300% month over month and clearing $1,000/day within two months, without giving back the efficiency.
Note. Headline figures — 2x+ ROAS in 30 days, ~300% month-over-month spend scaling, $1,000+/day within two months — are from the engagement. The two charts are reconstructed to illustrate that trajectory; exact daily values can be swapped in.
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