Home Services · Subscription · Lead generation
Honey Homes is a Series A home-services company backed by Khosla Ventures, offering a membership handyman service. Every member gets one dedicated, fully-employed handyman for all their home projects and maintenance, plus a modern app to manage it all.
Our mission was threefold:
Our benchmarks were to:
More budget, cheaper qualified leads, and more of them, on Google and Meta alike each week.
The three ads that have carried the most Meta spend since we took over, each landing qualified leads at roughly half the $602 we inherited. Two handyman montages and one app-led static.
#3
Meta · Valid ads since takeover · ranked by spend, all under target cost per qualified lead
Since February we've shipped 55 unique Valid-produced concepts into the account - built off audience research, tested in cohorts, and iterated weekly on hook, hold, and conversion signals. Valid creative ramped from 0% of spend in January to 60% by the end of March, in lockstep with the testing - and it outperforms the rest of the account on every metric that matters.
"Working with the Valid team has been a genuine breath of fresh air - they get our audience, skip the fluff, and move fast. We actually trust their insights, and most of the time we can just say 'ship it', no notes. That's rare."
Kayla Tekus - Head of Growth, Honey Homes
ONBOARDING OPEN TODAY
Send us your spend and your cost per qualified lead. We'll tell you where the scale is, and get our team (humans) plus our systems (AI) into your ad account within a week.
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