We made paid ads profitable again.

A $1M account that had stopped working.

The client — an AI image-generation web app — had already spent more than $1M on ads, but revenue was declining month over month. Everything leaned on Google Search, with a structure quietly bleeding efficiency: 300+ broad-match keywords crammed into a single ad group with almost no negatives, and campaigns over-fragmented by geography. They came to Valid to make paid profitable again.

We rebuilt the account structure.

We started where the waste was. The fragmentation by geography was concentrated back into fewer campaigns to recover spending power at scale, and the 300+ broad keywords were broken into themed ad groups so ads finally matched intent — with negatives and bid-strategy testing tuned to maximize profit margin.

• Consolidated disparate geographies into unified campaigns to concentrate spending power and maximize efficiency at scale.
• Split 300+ broad keywords into themed ad groups matched to search intent, with proper negatives and bid-strategy testing to protect margin.
• Added extensions for more SERP real estate, with higher-quality imagery feeding image extensions and PMAX.
• Layered in customer-match lists, lookalikes, exclusions and signals to power the PMAX campaign.

Beyond search, for the first time.

The account relied purely on search — leaving reach on the table. Valid produced static and video assets so the client could lean into extensions and PMAX, expanding reach across Google. That same creative library let them move onto Meta for the first time, profitably.

Better signal, better decisions.

We expanded conversion tracking beyond purchases to capture the key touchpoints across the funnel. By passing purchase values and micro-conversion data into Google Tag Manager, we strengthened the signal every ad platform optimizes against — driving better performance and deeper insight into what actually worked.

Profitable again — and growing 4×.

Six months in, revenue and profit were up 4×. The account had gone from a single, declining search channel to a profitable multi-channel engine — Search, PMAX and Meta — with full-funnel tracking feeding every platform cleaner signal.